Second Chance Animals of Greater Milwaukee is a nonprofit rescue dedicated to helping animals who have experienced neglect, abuse, or abandonment find healing, safety, and permanent homes. Their work is rooted in compassion, community, and the belief that every animal deserves a second chance, regardless of their past.

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We partnered with Second Chance to refresh their visual identity with a logo and social header that better reflect the heart behind their mission. The final logo incorporates realistic animal silhouettes and a strong, readable layout that holds up across both digital and print formats. We added subtle elements that nod to the Milwaukee community and the rescue's commitment to advocacy, while keeping the design clean and versatile. The updated header builds on that same foundation: welcoming, clear, and easy to recognize, whether on social media, flyers, or future branded materials.

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This project was all about creating a visual identity that feels just as trustworthy and unique as the work they're doing every day.