S.C. Construction
SC Construction is more than a building company. It's a purpose driven brand rooted in second chances, hard work, and a commitment to doing things differently. Founded by a team with a vision to create real opportunity for those re entering the workforce, SC Construction offers skilled trade jobs and a supportive environment for individuals who are often overlooked. Their work builds more than structures: it builds futures.
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Dewdrop Digital Co. partnered with SC Construction in the early stages of their brand development to create a visual and strategic identity that reflected their mission without being overly literal. We explored design rooted in strength, grit, and trust, incorporating a bold logo system and a clean, grounded color palette (anchored in shades of blue) suitable for uniforms, printed materials, and digital use.
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We also supported early audience strategy, tone development, and brand positioning, helping SC Construction communicate their message with clarity and confidence, while leaving space for deeper conversations about their mission to unfold naturally. This is a brand designed to spark curiosity, earn trust, and make an impact one project, and one person, at a time.
Logo Design
SC Construction is a company with grit, heart, and a mission that goes beyond the job site. Built on the belief that everyone deserves a second chance, this brand is rooted in opportunity, integrity, and a deep respect for hard work. While their services focus on construction, their impact reaches into lives and communities by offering meaningful employment and a fresh start to individuals re entering the workforce.
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Dewdrop Digital Co. came in during the early stages to help shape both the look and feel of the brand. We focused on building an identity that felt strong, trustworthy, and authentic, while hinting at the deeper story behind the name. From messaging to visuals, every decision was intentional, designed to start conversations and build credibility.
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The final logo (pictured to the right) blends industrial strength with subtle symbolism. The gear inspired border speaks to machinery and movement, nodding to both construction equipment and the forward momentum of the company's mission. The excavator is front and center, detailed and dynamic, representing the hands on nature of their work and the power of transformation. A warm, sunrise inspired background suggests new beginnings, while the bold typography grounds the design in professionalism and clarity.
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The result is a brand mark that's equally at home on a hard hat or a hiring flyer, representing where they've been, what they're building, and who they're building it for.
